Chartboost: Mobile Advertising Reinvented
Since its founding in 2011, Chartboost has become one of the most prominent players in the mobile advertising industry. With innovative features such as direct deals and a commitment to transparency, Chartboost has been able to stay ahead of the curve and provide a unique experience for both advertisers and publishers. In this article, we'll dive into the specifics of how Chartboost has been able to shake up the mobile advertising industry and remain a top choice for developers and advertisers alike.
The Rise of Chartboost
Chartboost burst onto the mobile advertising scene in 2011, operating as a startup accelerator and quickly pivoting to become a mobile ad network focused on helping developers monetize their apps. Since then, the company has raised over $20 million in funding and reached over 900 million unique devices worldwide. One of the key factors that set Chartboost apart from other ad networks is its focus on providing value to both advertisers and publishers, rather than simply trying to maximize revenue.
Innovative Features and a Commitment to Transparency
One of the standout features of Chartboost is its direct deals marketplace, which allows developers to negotiate deals with other developers or advertisers without any middlemen. This not only increases revenue for developers but helps reduce ad fraud and improve transparency in the industry. Chartboost is also committed to being transparent in its data reporting, providing real-time, granular insights into ad performance, revenue, and user engagement. Advertisers can also take advantage of Chartboost's advanced targeting options, including demographic targeting and re-engagement campaigns.
The Future of Chartboost
As the mobile advertising industry continues to evolve, Chartboost remains at the forefront of innovation. In recent years, the company has expanded its offerings to include In-App Purchases, Playable Ads, and a mediation platform. Additionally, Chartboost has been working to enhance its machine learning algorithms and provide more personalized ad experiences for users. With a commitment to transparency and a focus on providing value for all stakeholders, there's no doubt that Chartboost will continue to be a major player in the mobile advertising industry for years to come.
